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Beauty Industry

Athena Club Launches in Canada

Athena Club, based in New York, is expanding internationally—and Canada is the direct-to-consumer brand's first new market.

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By: Marie Redding

Senior Editor, Rodman Media


Athena Club, a subscription-based company offering award-winning personal care products, announced its launch in Canada.

This is the first international market for the US-based company, and Athena Club will be the first direct-to-consumer women’s shave and personal care brand available in Canada.

 Maria and Charles Desmarais, Co-Founders and Co-CEOs, Athena Club, comment:

“Expanding into Canada, our first international market, puts us one step closer to our mission to enhance every person’s daily routine, globally.”

“This is not only a major milestone for our business, but it also marks Athena Club as the first DTC player in our category to launch in Canada. We’re excited to bring the best shave, body, wellness, and period products to Canadian customers who want more from their routines in terms of quality, efficacy, and accessibility.”

Athena Club has built a successful and rapidly scaling business in the US, increasing its subscriber base by 1000% and surpassing 1 million products shipped to customers in the past 24 months.

Award-winning products like the best-selling Razor Kit have gone viral and earned thousands of five-star reviews from consumers, as well as accolades from media, including Good Housekeeping, Refinery29, and Vogue.



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